New kids aren't cool.
Everyone knows that.
Eleven-year-old Sam is the new kid at school but he has a plan, or two, or three to make himself the most popular kid ever.
What you are about to read is unforgettable (lonely losers, frog underpants, human umbrellas, bad boys ...).
It's bumpy (jumping out a window is never a good idea).
It's the story of a kid who wants to be more.
P.S. Sam was not harmed (too much) during the telling of this story.