Predatory Thinking
$19.99
Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
You're crazy, you'll never out-run a tiger, says the other explorer.
I don't have to out-run the tiger, he replies.
I just have to out-run you.
Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Plutarch and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
Pan Macmillan acknowledges the Traditional Custodians of Country throughout Australia and their connections to lands, waters and communities.
We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We honour more than sixty thousand years of storytelling, art and culture.
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