Sell without Selling Out: A Guide to Success on Your Own Terms
$34.99
Everything your sales boss taught you is wrong.
Forget everything you learned about selling. Your boss’s persuasion-based sales methods are outdated, ineffective, and annoying. It’s time to take matters into your own hands with a modern and effective approach to selling that actually gets results.
In How to Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul cuts through the “persuasion” crap, and lays out the five essential understandings you need to take control of your selling. You’ll learn:
- Why and how to take control of the selling process
- How to understand your buyer’s mindset
- The difference between influence and persuasion—and why it’s time to ditch the latter
- The difference between “selling out” and “selling in”
- How to engineer a new personal sales process
This book is not a how-to. It’s not a script. There’s no detailed step-by-step recipe in these chapters, because that’s not what’s going to catapult you to the top. How to Sell Without Selling Out is about what is possible for you to achieve in sales, if you have the right perspective about your job. Develop your own personal sales style, and you’ll be able to effectively compete in any sales situation.
Pan Macmillan acknowledges the Traditional Custodians of Country throughout Australia and their connections to lands, waters and communities.
We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We honour more than sixty thousand years of storytelling, art and culture.
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